SHORT CODE MESSAGING
Premium SMS allows the users to receive any type of content on their mobile phone (news, images, videos, games, etc) by subscription or individual request on demand, using their mobile phone credit to pay. The Content Service Providers (CSP) can take advantage of this content delivery through short GO MOBILE codes. GO MOBILE, as carrier (SP), assigns short codes (short code number) associated with the Premium SMS services. Unlike other Italian competitors operating in the Mobile VAS market as CSP, besides being a CSP, GO MOBILE is also a carrier (SP).
As a matter of fact, the Company provides the physical interface and the logic of the access to the CSP, which means that any Italian or foreign CSP can offer their premium services in Italy, by using the short GO MOBILE codes. The benefits of choosing GO MOBILE as a carrier provider of short code number, are to be found within the engagement of the Company in the customer satisfaction, prompt assistance and allocation of project managers dedicated to the development of the services of each customer.
This allows companies to get revenues supplying content for mobile devices through Revenue Share solutions agreed with GO MOBILE.
The use of short code number can be also applied to other solutions different form the content providing. Other possible applications for this business model are:
- usable credits upgrading, for example, when using online games;
- design of micro-payment systems;
- use of the same short code as a tool to obtain access password to various Services.
However, there are many other forms of applying the Premium SMS model both for solutions by subscription and individual requests on demand.